The Power of Shajing
Findesign
2020, Motion Design
重新发电 :沙井蚝乡新生
Findesign创意设计机构
2020, 动态海报
Project Background:
项目背景:
Participated in the design of the overall visual identity of the exhibition
"The Power of Sha Jing" held by Findesign creative design agency
Responsible for motion poster designing (for display screen at the exhibition site, social media, subway screen)
This exhibition hopes not only to reflect the rebirth of traditional oyster culture in Shajing
It can also show the rebirth of the exhibition space transformed from the waste power plant
参与Findesign创意设计机构“重新发电:沙井蚝乡新生”展览的整体视觉形象和衍生品的设计策划
主导动态海报设计(用于展览现场显示屏、社交媒体、地铁屏幕)
本次展览希望不仅体现沙井传统蚝文化的新生
更能展现由废旧电厂改造而来的展览空间的新生
Keywords:
关键字:
Divergency Inheritence Vitality
发散 传承 生命力
Design Elements:
设计方向:
Starting from the core theme of the exhibition "Oysters",
Carefully observe the cuticle layer left by the oyster shell as it grows over and over again
The accumulation of cuticle, the formation of natural texture pattern, like a circle of spreading water lines.
The visual features of the main elements: overlapping curves, continually emanating
The main colors also draw inspiration from the Shajing culture
Historically, the two core industries of the local area -- salt industry and oyster industry,
have made Shajing a prosperous township since ancient times and become the birthplace of Shenzhen's economy and culture.
White salt and golden oyster sauce are symbols of a better life,
and natural white and gold become the main colors of the exhibition.
从展览核心主题“蚝“出发,
仔细观察蚝壳因一次次的长大留下的角质层
角质层的堆积,形成天然肌理纹样,好似一圈圈蔓延的水纹。
确定视觉的主元素特征: 曲 线 叠 加,不 断 发 散
主色调同样从沙井文化中汲取灵感
历史上当地两大支柱产业——盐业和蚝业,让沙井自古便是富庶之乡,成为深圳经济文化的发轫之地。
雪白的盐和金黄的蚝豉都是美好生活的象征,自然白色和金色就成为了展览的主色调。
动态设计深化:
动态设计延续主视觉元素发散叠加特征,
在此基础上进行重组、缓动变换、过渡
动态视觉参考:DIA Studio
叠加发散的动态效果可直接用代码实现,
我用processing以几何体为原型生成动态的初步效果:
竖版海报完成后,客户希望可以在横版设计中增加更多动态形式,
“不复杂但信息量增大、场景转换凸显不同的关键词”
下图是分镜及动态大致编排:
设计展示: