Project Background:

项目背景：

 

Participated in the design  of the overall visual identity of the exhibition

"The Power of Sha Jing" held by Findesign creative design agency

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Responsible for motion poster designing (for display screen at the exhibition site, social media, subway screen)

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This exhibition hopes not only to reflect the rebirth of traditional oyster culture in Shajing

It can also show the rebirth of the exhibition space transformed from the waste power plant

 

参与Findesign创意设计机构“重新发电：沙井蚝乡新生”展览的整体视觉形象和衍生品的设计策划

 

主导动态海报设计（用于展览现场显示屏、社交媒体、地铁屏幕）

 

本次展览希望不仅体现沙井传统蚝文化的新生

更能展现由废旧电厂改造而来的展览空间的新生

 

 

Keywords:

关键字：

 

Divergency Inheritence  Vitality 

    发散     传承     生命力     

 

Design Elements：

设计方向：

 

Starting from the core theme of the exhibition "Oysters",

Carefully observe the cuticle layer left by the oyster shell as it grows over and over again

The accumulation of cuticle, the formation of natural texture pattern, like a circle of spreading water lines.

 

 The visual features of the main elements: overlapping curves, continually  emanating  

 

The main colors also draw inspiration from the Shajing culture

Historically, the two core industries of the local area -- salt industry and oyster industry,

have made Shajing a prosperous township since ancient times and become the birthplace of Shenzhen's economy and culture.

White salt and golden oyster sauce are symbols of a better life,

and natural white and gold become the main colors of the exhibition.

 

从展览核心主题“蚝“出发，

仔细观察蚝壳因一次次的长大留下的角质层

角质层的堆积，形成天然肌理纹样，好似一圈圈蔓延的水纹。

 

确定视觉的主元素特征：  曲 线 叠 加，不 断 发 散 

 

主色调同样从沙井文化中汲取灵感

历史上当地两大支柱产业——盐业和蚝业，让沙井自古便是富庶之乡，成为深圳经济文化的发轫之地。

雪白的盐和金黄的蚝豉都是美好生活的象征，自然白色和金色就成为了展览的主色调。